A work-in-progress with WestBerg, a home-appliance brand born in the Baltics. 🌲
The starting point was the colour. Deep spruce green comes from the forests we grow up with. It feels like home to people here, and nobody else in the appliance category uses it.
I designed the logo and identity and followed it onto packaging and product labels. Along the way I joined the client on visits to some of China's largest factories to see where the products would be made and support the model selection process.
The identity is still in development, but the first models are already in stores and quickly became best sellers in Latvia. Good quality, good design and a fair price turned out to be a strong combination.
More to share as it grows!